About

Béla Frank is a Hungarian/British type- and graphic designer from Budapest. Situated a his home studio he currently runs his type foundry, Frank Fonts.

The starting point and main engine of his practice is type and image and the relationship between the two. He aims to create straight-forward design solutions that emphasise conceptual robustness and contextual awareness. This mostly results in the production of typefaces, visual identities and websites.

Skills

  • able to conceptualise and deliver creative ideas that accurately respond to briefs
  • can deliver within given timeframe and budget
  • self-starter
  • attention to detail and colour
  • passion for high-quality work
  • project development
  • experience in type, graphic, and UI design
  • experience in publishing design
  • excellent typography and lettering skills
  • high-level competency in HTML and CSS coding
  • advanced use of Photoshop, Illustrator,
  • InDesign, Acrobat, Office, type design apps
  • knows Mac and Windows environments
  • strong illustrational skills
  • high-level competency in Pyton and Bash coding
  • packaging design
  • pre-press knowledge

AWARDS

Certificate of Typographic Excellence at the 22nd Annual TDC Typeface Design Competition (2019)

FR Kraken Slab typeface

QUALIFICATIONS

Advanced Typography Course at MOME (Budapest)

Attained deeper knowledge of the subject with the help from leading experts in the field.

Graphic Design Course at KREA (Budapest)

Gained general insight into theory and practice of graphic design, branding and typography. Improved technical and artistic skills

EXHIBITIONS

TYPO Exhibition (La Maison de l’Image, 1160 Brussels, Belgium, 2013)

TYPO was an exhibition featuring works of type designers and typographers from all over Europe (and the world).

Mucha Exhibition (The Museum of Fine Arts, Budapest, Hungary, 2010)

Original works of Alphonse Mucha and their modern interpretations and works inspired by him were on display

Employment history

In-house Graphic and UI Designer at Reed.co.uk (November 2015—May 2018, London, UK)

Challenged existing in-house visual design styles and standards and brought some fresh ideas and brave creative approach to the business and the team. Worked closely with Marketing Department, UX and UI designers. Cconceptualised and delivered creative ideas across a range of medium that accurately responded to briefs. Worked to tight deadlines and managed different tasks at one time. Responded to briefs with strong concepts and designs that accurately reflected the brand. Delivered branded material in the form of website and social imagery, presentations, collateral, emails and responsive landing pages. Generated and visualised concepts to a high standard.

Type Production Designer at Fontsmith (November 2015—May 2018, London, UK)

Transformed font production workflow at Fontsmith, resulting in higher technical quality and faster realisation of projects. Significantly sped up and simplified tedious parts of project developments through building custom plugins. Helped major players enter the global markets creating non-Latin type designs (Devanagari, Cyrillic, Greek). Expanded font designs with new weights and glyph sets. Improved font-development by continuous research. Automated font-production through developing distributable production tools and workflow. Provided ad hoc and extremely varied font engineering solutions. Carried out font technology-related help-desk duties. Researched and prepared presentations for client meetings and pitches.

Freelance Designer (January 2007—September 2015, London, UK and Hungary)

Helped international clients rebrand and expand delivering carefully crafted typography-based graphic design solutions. Boosted sales of Swiss digital signage software company creating a bespoke brand font. Helped re-boot of established fashion/lifestyle/design magazine in the US building visual identity. Established branding of Hungarian fashion magazine in Hungary. Designed layouts for fashion magazines in the US and Hungary. Helped food product-lunch campaign in Hungary providing definitive lettering and artwork. Worked on various lettering and logo jobs.

Graphic Designer at Sweetchili (January 2009—June 2011, Budapest, Hungary)

Helped a small design studio to grow significantly by undertaking various tasks. Carried out print and web design duties. Coded websites in HTML and CSS. Designed and programmed e-mail newsletters and Facebook applications. Delivered a wide variety of packaging designs. Gained deeper insight into printing processes. Prepared print-ready materials. Became familiar with studio and agency-style workflow.

In-house Designer at Karabuka (January 1999—January 2009, Budapest, Hungary)

Significantly improved market presence and sales of furniture importing company. Established the company's brand identity and oversaw its application. Carried out photo shooting and retouching. Created marketing materials for print and web. Coordinated orders from and deliveries to wholesalers and customers within Hungary. Operated customer services.